Runway now has its sights on the online game business with its new generative AI platform

The AI startup Runway, which not too long ago partnered with AMC Networks, is now attempting to interrupt into the gaming business. The corporate has plans to launch its newest platform, referred to as Recreation Worlds, subsequent week, in line with The Verge. The brand new instrument lets Runway customers create one thing akin to an interactive text-based sport that may generate textual content and pictures from AI.

Regardless that Recreation Worlds can solely produce basic designs for now, the corporate’s CEO, Cristóbal Valenzuela, is hoping this would be the first step in direction of extra AI use within the gaming business. Valenzuela instructed The Verge that “generated video video games are coming later this 12 months,” including that Runway is seeking to associate with online game corporations, which is able to have the ability to use the corporate’s AI instruments, whereas it will get entry to online game datasets to coach its AI on. Nonetheless, using AI in video video games has already drawn plenty of criticism from business professionals, even resulting in the SAG-AFTRA union hanging in opposition to online game corporations utilizing its members’ likenesses and voices to train AI.

Runway has confronted its own controversy for reportedly coaching its AI on YouTube movies and pirated films regardless of being in opposition to the video platform’s phrases. Nonetheless, Runway is seeking to replicate the same success it is had with main TV and movie studios. Within the AMC deal, the AI firm would assist create promotional supplies and assist “speed up pre-visualization throughout growth.” Earlier than AMC, Runway secured a partnership with Lionsgate to offer its AI for the studio’s “pre-production and post-production course of.” As for the gaming world, Runway would not be the primary to introduce generative AI because the business has seen different examples already, like Ubisoft utilizing a instrument referred to as Ghostwriter to create online game dialogue.