Amazon's 'Purchase for Me' AI will buy stuff from third-party web sites

Amazon has began testing one other AI-powered characteristic referred to as "Buy for Me," which permits the e-commerce firm to make purchases for you from different web sites. Particularly, from the precise web site of a model you're trying trying up. The expertise is constructed into the Amazon app. While you seek for an merchandise from a specific model, you may even see a bit of outcomes labeled "Store model websites instantly" separate from the outcomes you'll get from Amazon and its third-party sellers.

If you happen to click on on the "Purchase for Me" button beneath an merchandise within the separate outcomes part, you'll be taken to a product element web page proper contained in the Amazon app. The corporate says the web page will present related product info just like the product particulars in Amazon's personal listings. Amazon will buy the merchandise for you from the model's web site if you happen to determine to undergo with the transaction. It makes use of agentic AI, a sort of AI that doesn't want human intervention, to offer your identify, handle and fee particulars for the checkout course of. Your particulars are encrypted, Amazon says, and it won’t be able to see your earlier and future orders from manufacturers' web sites. You'll obtain a affirmation electronic mail from the model retailer itself to your buy, however you’ll be able to observe your order throughout the Amazon app by way of the brand new Purchase for Me Orders tab within the Your Orders web page.

The corporate instructed us that it's not getting a fee out of your purchases made by way of the experimental characteristic, but it surely didn't say if it was going to get a minimize from gross sales sooner or later. For now, the characteristic continues to be in beta and can solely be out there to a subset of shoppers on the US on its iOS and Amazon apps. The take a look at may also solely characteristic a restricted variety of model shops and merchandise for now. Just some days in the past, Amazon additionally launched an AI-powered characteristic referred to as "Interests," which might course of prompts in each day language associated to your, nicely, pursuits. You’ll be able to, for example, kind in "Brewing instruments and devices for espresso lovers" to get related notifications for Amazon's offers and choices.

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Replace, April 05, 2025, 09:25 AM ET: Amazon instructed us it's not getting a fee from this experimental characteristic. This story has been up to date to replicate that.

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